MCMG was retained to help solve a branding problem affecting an entire profession - private practice Physical Therapy. The general public as well as medical referral sources were both unaware of the scope and effectiveness of the entire profession!

The solution is the "Try PT First!" camping (try physical therapy first). MCMG developed all the materials of a campaign that is now used by private practice physical therapy clinics all over the US. (See examples at right.)

Try PT First Campaign - full branding campaign for the profession of physical therapy
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